Wednesday, November 30, 2011



We had no idea about the name, so I just asked my friends on Facebook – I  had hundred comments and then got this idea for the store’s name.  

Who are you? 

Anastasia Sartan (CEO Trends Brands) and Varya Vedeneeva (marketing manager of Trends Brands)

We are a brand new Russian online store with free delivery all over the country and an offline shop corner in Moscow. During the 6 months of our existence we’ve already made great results: one of the most popular bands, Tesla Boy, played at our shop corner’s launch, website and store relaunch, we were nominated as “best new shop” by Time-out Moscow and As well, we provide new standards of quality and client-service comparable to how it is in Europe. We enjoy making fun descriptions and styling our products creatively, no more boring photos and text. 

What is the store concept? 

The biggest online retailer with a selection of the best brands from all over the world.

Who shops here?  

Young, sophisticated people from 16 up to 35 years old. Influencers, opinion-leaders, fashion or near-fashion orientated, musicians, artists, journalists etc...

Which celebrity would you love to have visit TRENDS BRANDS?  

Guess it’s Ksenia Sobchak. We really like what she’s doing here in Moscow and she has great sense of humor as well. (image from wikipedia)

Why do you love GIRLS FROM OMSK?  

You make extraordinary clothes – that’s the main reason. We like how you mix current and upcoming trends with distinctive Russian culture.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection?  

Oh grr, it’s not an easy choice. Can we pick few? I think they are:

the famous Shishkin print t-shirt (MEG MISHKI)

the Anna Akhmatova sweatshirt (MOTHER AKHMATOVA) and the plaid flannel shirt (MURDER).

And for sure it’s the kitten print (EGG BEGEMOTT). We love cats and kittens! Catvertising!

Can you tell us something more?  

Definitely! The biggest thing we want is to see beautiful girls in dresses and handsome young men well dressed and not only in Moscow or Saint Petersburg. We want to make  all our clients happy and break this stereotype about Russia – we have new generation here and everything is going to be amazing. We don’t believe in the end of the world in 2012 ;)

How can we find you?

We love internet, you can find us everywhere:!/bemytrend we hide promocodes everywhere. We love tricks :)  It's our moodboard for different things. Especially now – a moustache contest dedicated to movember popular russian social network

Thursday, November 24, 2011

It's Thanksgiving time!

And we're thankful for the MEG MISHKI!!

This Thanksgiving, the GIRLS are celebrating family... which brought us to the family of bears climbing trees on our unisex jersey tee-shirt MISHKI.

MISHKI is a reinterpretation of Ivan Shishkin’s painting Morning In the Pine Tree Forest from 1889. In our version the bear family has been extended by one rash member… What is he looking for in the tree?

If you find out, let us know!

Here's the original painting that inspired our version. The artist, Shishkin, was appreciated in his time for his fine detail and full and finished impressions of the Russian landscape. Read more about Shishkin here.

Hope you all have a good Thanksgiving!!

Wednesday, November 23, 2011

Show a little love for the.... MISTY

It's officially a hit!  Everyone loves the MISTY WOOL and MISTY MOLTONNE.

We've caught several style setters wearing the MISTY:

And don't to forget the boys!  It works for men as well:

It's a cropped jacket that'll keep you toasty warm and comfortable all winter.  The MISTY has the signature GIRLS FROM OMSK shoulder stitching; it also has a zip pocket on the arm to keep ID & cash on a night out,.  The fake fur collar is removable with press buttons in the middle front.


Thursday, November 17, 2011

Are you in Brussels this weekend??

If so, you can get a hold of some vintage GIRLS FROM OMSK @ the MODO Sales.  On Friday and Saturday we'll be at the sale with a great selection for women and men!!  Special bonus: the GIRLS will be on hand to help you discover YOUR OMSK!

MODO Sales - great discounts on vintage GIRLS FROM OMSK

Friday 18 November  from 11:00AM till 9:00PM
Saturday 19 November from 10:00 AM till 6:00PM

Nieuwe Graanmarkt 10 Place du Nouveau Marché aux Grains,
1000 Brussels

To note: CASH ONLY!!!

Also check out the event page on Facebook!

winter in Moscow

Tuesday, November 15, 2011


The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, Cream, WAKE UP, Mr. Ego, REWIND and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.



When the store first opened 10 years ago, there wasn’t much going on our street (Nationalestraat). It didn’t have any clothing shops. So when it came to naming the shop we thought that this would be the “garde-robe” on the Nationalestraat. Now there are so many clothing shops around us and this is really a cool area, but in the beginning it wasn’t so.

Who are you?   

Nathalie Lachat (Manager and buyer)

What is the store concept?  

Bringing fashion to the woman on the street.

There is so much going on with the fashion scene in Antwerp, but looking out on the street we didn’t see many women actually wearing stylish clothes. We stock collections that balance affordability with creativity and quality. Our philosophy is less about the brand and more about getting our clients to put their stamp on the clothes. It is better sometimes that you don’t know the brand that you are wearing, but to find your own style.

Who shops here?  

I find a lot of the woman who comes in here is dynamic and successful, in control of her world. But that she often lacks confidence with fashion. So we try to help her find the right style for her personality / body type so that she can look as good on the outside as on the inside.

Which celebrity would you love to see come in GARDE-ROBE NATIONALE?   

I’m sick of celebrities! When a woman comes in the shop she is a woman, not a celebrity. Everyone is treated the same here.

Why do you love GIRLS FROM OMSK?   

It’s a brand that I didn’t have in the shop. They have a street chic attitude and something we were missing, the casual element. There is a great balance on price and quality. I also love that the collections evolve each season, the brand is growing up, but not getting old. It also brings another type of client into the shop.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection?  

I have these great glitter shoes that work super well with the MOTHER AKHMATOVA (here is Nathalie in the top)

I also found the SHUN01 BARRETTE COLORS that I really had a hard time leaving behind. (here’s me and thank you to Nathalie, for her great stylist’s eye on the pic)

Can you tell us something more?   

When we're talking with the women that come in the shop it becomes sometimes psychology through clothes, showing women that some of their ideas about their bodies are incorrect and maybe getting them to try out a different style. Most of all, we are honest. Clothing is part of the first impression that a person makes and so we help translate what a woman wants to communicate. I can easily become a personal stylist for a lot of my clients.

How can we find you?

Address: Nationalestraat 72, 2000 Antwerp
Phone: +32 (0) 3 485 8689
Website / Facebook

Opening hours:
Mon-Sat 10:00 - 18:00

Tuesday, November 8, 2011


The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, Cream, WAKE UP, Mr. Ego, Rewind and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.

Store name: Rewind

When the store first opened, we were focussed on stock sales where you could “rewind” to last season and find great styles at discounted prices. From about 3-4 years ago we started stocking new collections. 

Who are you?  

Candice (Assistant Manager)

What is the store concept? 

Exclusive brands and timeless styles.

We started with a lot of Scandinavian brands, but now there are also a lot of French/Belgian designers that we stock in the shop. We stock basics with a twist, something you can wear for more than one season.

Who shops here? 

Our client likes quality clothing and wants to wear the clothes that she buys for more than one year. She’s looking for basics that don’t go out of style, but with a bit of edge

Which celebrity would you love to see come in REWIND?  

Miranda July and Robyn (pictures from and

Why do you love GIRLS FROM OMSK?  

It’s a brand that lifts up the rest of the collections in the shop. I especially love they way they take a timeless classic sweatshirt (like the MOTHER BADGE) and add a little twist, the shoulder stitching and logo badge, to make it original and edgy. But it keeps the classic easy-to-wear feel and is definitely not boring. The tees also have super original prints and you can just keep wearing them because they never go out of fashion. The fabrics are great too. I love how they start with a basic and make it their own.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection? 

The SHUN01 BARRETTE GOLD! I love the sweatshirts- classic with an edgy twist. (Candice in a sweatshirt from the FW11 collection)

Completely agreeing with Candice, here’s the MOTHER BADGE in grey. (That I decided to try on) 

Can you tell us something more?  

REWIND is evolving into a concept shop, with perfumes, magazines, and vintage furniture. So stop by and check out the new items & original finds that we have in store.

We've also just opened a men's shop with some super cool clothes for the guys as well.

How can we find you?

Address: Sint-Pietersnieuwstraat 44/13, 9000 Ghent
Phone: +32 (0) 9 324 8404
Website / FacebookBlog

Opening hours:
Mon 14:00 - 18:30
Tues-Sat 11:00 - 18:30

Thursday, November 3, 2011

GIRLS FROM OMSK Shop Tour: Mr. Ego

The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, Cream, WAKE UP, Mr. Ego, Rewind and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.

Store name: Mr Ego 

When we first launched the shop, we were planning to call it “Under Elvis” because the well-known Belgian hat designer Elvis Pompilio lives just upstairs, but he wasn’t flattered by the reference, which we settled (in court!) and so the shop name “Mr. Ego” was born.

Who are you? 

Julie (buyer and sales)

What is the store concept? 

Streetwear that you can’t find everywhere else.

With clothes for both men and women, we stock a broad selection of original brands at an affordable price point. We aim to be different from the clothes you would find on the high street and to give our clients a cool, original look.

Who shops here? 

Our client is YOUNG, an individual and looking to express themselves in cool clothing.

Which celebrity would you love to see come in Mr Ego? 

Kitty Daisy & Lewis (Photo from

Why do you love GIRLS FROM OMSK? 

First off, they’re a Belgian label. We love the collection and it compliments a lot of the other styles in the shop. At first they were a bit too pricey for us. But now we find that the price point works for our clients as well. Which is great because the streetwear vibe is great. And it’s nice to have a local independent label in the shop.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection?

I love the MISTY MOLTONNE - everyone needs a good puffer jacket. (here’s Julie in the MISTY MOLTONNE)

Always a fan of the GIRLS FROM OMSK t-shirts here’s the MEG CHAIKI. (That I decided to try on)

Can you tell us something more? 

We love the local music and art scene. We're always presenting new artists and musicians. We invite DJs in on some Saturdays to do music sets in the shop.

How can we find you? 

Mr Ego
Address: Steenstraat 29 / Rue des Pierres 29, 1000 Brussels
Phone: +32 (0) 2 502 4787
Website / Facebook / My Space / Blog / Twitter / Flickr / Youtube
Opening hours:

Mon-Tues 11:00 - 18:30
Wed 11:00 - 19:00
Thurs 11:00 - 18:30
Fri-Sat 11:00 - 19:00

Tuesday, November 1, 2011

Modo Parcours

GIRLS FROM OMSK were well represented over last weekend's Modo Parcours in Brussels.  Check out the photos from the ELLE cafe (AKA Rits cafe)!