Wednesday, October 26, 2011


The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, Cream, WAKE UP, Mr. Ego, Rewind and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.

Store name: WAKE UP

The store’s name is all about inviting people to “wake up” and discover something new. Personally, it also is a reminder to myself to “wake up” because it’s time to go to work. :)

Who are you? 

Noemie (manager/designer/curator/buyer)

What is the store concept? 

A mix of colourful, funky streetwear.

It is a concept store that merges an atelier (for my collection), a gallery and a clothing shop. You can find clothes, jewelry, shoes, art, design, accessories, and music. When people visit, I want them to feel that they have discovered something different and fun. Visiting the shop, you’ll find a range of comfortable clothes for our day-to-day lives.

Who shops here? 

My clients range from 25-40, and they are energetic and definitely not afraid of colour. The clothes that they find here fit immediately into their lives. I want the women and men who come in here to go out buying something they’ll wear everyday, and not something that’ll just hang in the closet.

Which celebrity would you love to see come into WAKE UP? 

The singer-songwriter Ayo. (photo from

Why do you love GIRLS FROM OMSK? 

GIRLS FROM OMSK are a great mix and match addition to the shop! The clothing is cut very well and the materials are high quality. The colours adapt well and compliment the bright prints from the other collections in the shop.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection? 

For now it's the BOOTY LOVER, but that may change later! (here’s Noemie modeling the BOOTY LOVER)

And I was excited to find the BATTLE - ok it’s not part of the FW2011 collection, but still good for the chilly-but-not-cold weather we have right now. (here’s me being being tempted by the jacket)

Can you tell us something more? 

I create my own collection that can also be found in WAKE UP.

Since November 2010, I’m also part of a creative project called Cut Up Collectif. I’ve joined up with another fashion designer and a make-up artist and together we are presenting a reflection of our styles in a series of photographs and other activities. Check it out here.

How can we find you? 

Address: 31 Rue Malibran, 1050 Ixelles Belgium
Phone: +32 (0) 2 644 6769

Website / Facebook / Blog
Opening hours: 

Tues-Sat 11:00 - 19:00
Sundays 12:00 - 17:00 (excellent! open on Sundays)

Tuesday, October 25, 2011


On October 28-29-30 2011 Brussels will be holding the Modo Parcours (Fashion Trail). This year, over seventy designers are taking part and will be holding events, installations and special access for shoppers.
The theme for this year’s Modo Parcours is ‘Statement’ and to celebrate GIRLS FROM OMSK is offering a limited time online discount on the MYLO, a super stylish STATEMENT cape!
Act fast: the MYLO will only be on discount on the GIRLS FROM OMSK webshop till Sunday 30 October.

Friday, October 21, 2011


The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, CREAM, Wake Up, Mr. Ego, Rewind and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.

Store name: CREAM

The store’s name is from hip hop lyrics of the 90’s and picks up on the skater vibe from that time.

Who are you?

Tommy (buyer and sales)

What is the store concept?

Street meets fashion with a local twist.

CREAM (and its sister store LIMITS) launched 20 years ago, before online shopping was everywhere. At first it was a destination shop in Ghent where brands not normally available in Belgium could be found. Now that it is easier to access international brands, we specialise in choosing the clothes that suit the vibe of our clients. This means also stocking the more niche items from a designer’s collection, the things that won’t be found in other shops.

Who shops here?

We have a big age range, maybe 16 to 45, but usually our client is in their 20’s, outgoing and confident. They are aware of fashion and know how they want to look. We also have clients that come specifically for certain brands. And so for us, it is really about knowing the client and knowing the area.

Which celebrity would you love to see come in Cream?

Ummm .... next question.

Why do you love GIRLS FROM OMSK?

They are great people with a great collection. GIRLS FROM OMSK have stayed true to what the brand stands for. They fit the image of the shop and they bring a different flavour. Often, if a client is looking for that one special item, they find it in GIRLS FROM OMSK.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection?

The MISTY WOOL. It’s a jacket that is great for men and women. (here is Tommy modeling the MISTY WOOL)

For women the MIND. One of our staff tried on the MIND and ended up buying it! (here I am trying it on - I totally got the urge to buy it!)

Can you tell us something more?

LIMITS (CREAM’s sister store) was one of the first skate shops and was a destination for teens interested in skate culture. When CREAM first opened we really had the skater fashion vibe, but as time and styles changed, we’ve now become more a street-related fashion destination.

How can we find you?


Address: 9 Hoogpoort 9000 Ghent, Belgium

Phone: +32 (0) 9 224 0085

Opening hours:

Mon-Sat 10:00 - 18:00

Thursday, October 20, 2011

OMSK icons - Part 2

We got some really great suggestions for the GIRLS FROM OMSK icon hunt*, thanks for sending your ideas! We'd love to see photos of these icons to help make up our minds! Please send a photo or a link to a photo of your icon to or in the comments below.

If your icon is chosen you could win a GIRLS FROM OMSK icon tee-shirt!!

Here is our icon from our summer collection 2011:

*we're looking for notable Russian women from the past: poets, authors, artists, etc....

Wednesday, October 19, 2011

GIRLS FROM OMSK Shop Tour: The closet

The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, Cream, Wake Up, Mr. Ego, Rewind and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.

Store name: The closet

The closet (ex Street Teaser) is about a modern way of getting dressed in the morning. It is not about stepping into a “dressing room” for a head-to-toe designer look. It is about finding your everyday style in a mix and match of different brands and styles.

Who are you?

Thomas (buyer and sales)

What is the store concept?

Urban wear chic & trash for men and women

Clothes for a fashionable, urban life, but that also keep a playful edge. These clothes are for living, a mix of styles that reflect the wearer.

Who shops here?

Originally, we had teen audience interested in street wear, but we’ve stayed with our clients and seen a style evolution as they get jobs, start families, etc. It’s still the same urban vibe, but a bit more sophisticated.

Which celebrity would you love to see come in The closet?

For women Bjork. (image from

For men John Cho. (image from

Why do you love GIRLS FROM OMSK?

They are urban wear chic and trash. The collections are broader each season and evolving to match our client.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection?

For men, the BOOTY LOVER. It's in our menswear section because it would work just as well for men and it is big enough to fit men as well as women. (Thomas modeled one to prove the point)

For women the BIRD MILK. It is 2 tops in one, a sheer/opaque black striped top over an opaque inner top. Both tops can be worn separately or together as tunics/dresses/tops and it can even be belted to change the shape. (Here’s me in the BIRD MILK - the one I later ended up taking home with me - good sales pitch!!)

Can you tell us something more?

We are known for our sticker collection. There are people that stop by the shop just to collect our stickers.

The closet is a team effort. Everyone here contributes and we value each other’s ideas

How can we find you?

At The closet!
Address: 24 rue du Page, 1050 Brussels, Belgium
Phone: +32 (0) 2 534 4262
Website: Facebook
Opening hours:
Tue: 11:00 - 19:00
Wed: 14:00 - 21:00
Thu - Sat: 11:00 - 19:00
Sun: 14:00 - 19:00 (woo hoo! open on Sundays!)

Tuesday, October 18, 2011

And you chose . . . the BOOTY LOVER!

For our first ever poll on Facebook, we asked you to tell us which jacket would keep you warm this winter, the BOOTY LOVER, the LAVANDER or the MISTY WOOL.

And you chose.... the BOOTY LOVER!

So for the next week we're offering a 20% discount on our super-warm oversized hoodie. Check it out on the GIRLS FROM OMSK webshop.

Monday, October 17, 2011

Coming soon: The Girls go shopping!

Hi all,

I'm Andrea, a Girl from Omsk, and I'm going to be guest-editing here at Vally of Omsk for the next couple of weeks as we take you on the GIRLS FROM OMSK Shop Tour.
For the shop tour I'm going to visit the key shops stocking GIRLS FROM OMSK around Belgium. I'm also gonna introduce you to the really cool staff at the shops - definitely tastemakers to know!!

So stay tuned: up this week are my visits to The Closet (Brussels) and Cream (Ghent).

Sunday, October 16, 2011

London calling

A major exhibition devoted to Russian avant-garde movement will take place in the Royal Academy of Arts in London soon.

Large-scale photographs of extant buildings, Constructivist drawings and paintings, vintage photographs and periodicals. Many of the works have never been shown in the UK before.

Such artists as Kazimir Malevich, Vladimir Tatlin, Liubov Popova, El Lizzitsky, Ivan Kluin and Gustav Klucis, and in designs by such architects as Konstantin Melnikov and many more will be shown very soon.

For now you can see the a reconstruction of Vladimir Tatlin’s Monument to the Third International, known as ‘Tatlin’s Tower’, specially commissioned from Jeremy Dixon of Dixon Jones Architects has been installed in the Royal Academy’s Annenberg Courtyard.

29 October 2011—22 January 2012


photos of tower by Nat Urazmetova

Wednesday, October 12, 2011


Every season we pay tribute to a Russian historical icon and we're still looking for Russian women icons for the next collection. See some of our past icons here.

This season’s tribute is paid to Anna Akhmatova (check out the sweatshirt here & pictured above), one of the most important russian female writers of the XXth century.

For next winter we're looking for a new woman icon. Got any suggestions?? Let us know by email to, by commenting below or on Facebook by Sunday 16 October. You could receive a GIRLS FROM OMSK tee if your icon is chosen!!

Tuesday, October 11, 2011

It's getting cold outside!

The cold weather is setting in so we're all about outerwear this week! Which style would you choose to stay warm this winter?

Are you a Booty Lover? Or maybe you're feeling the Lavander? How about the Misty?

Tell us your favorite in our Facebook poll or let us know by commenting below!

Saturday, October 8, 2011


Did you come to our event in the Brussels store The Closet? No??
Do you know we have a GIRLS FROM OMSK corner there with our winter collection until the end of october? You do? Ah, that's good.
You should also know that our window display is visible until wednesday the 12th of october so you better hurry!
For those deserters who weren't at the event and won't be able to come see the window display, I have some photos for you here. I hope you like what we did.