Wednesday, October 26, 2011


The GIRLS FROM OMSK Shop Tour is a collaborative project GIRLS FROM OMSK and the shops The closet, Cream, WAKE UP, Mr. Ego, Rewind and garde-robe nationale. We wanted to let you know a little more about the shops that carry the collection.

Store name: WAKE UP

The store’s name is all about inviting people to “wake up” and discover something new. Personally, it also is a reminder to myself to “wake up” because it’s time to go to work. :)

Who are you? 

Noemie (manager/designer/curator/buyer)

What is the store concept? 

A mix of colourful, funky streetwear.

It is a concept store that merges an atelier (for my collection), a gallery and a clothing shop. You can find clothes, jewelry, shoes, art, design, accessories, and music. When people visit, I want them to feel that they have discovered something different and fun. Visiting the shop, you’ll find a range of comfortable clothes for our day-to-day lives.

Who shops here? 

My clients range from 25-40, and they are energetic and definitely not afraid of colour. The clothes that they find here fit immediately into their lives. I want the women and men who come in here to go out buying something they’ll wear everyday, and not something that’ll just hang in the closet.

Which celebrity would you love to see come into WAKE UP? 

The singer-songwriter Ayo. (photo from

Why do you love GIRLS FROM OMSK? 

GIRLS FROM OMSK are a great mix and match addition to the shop! The clothing is cut very well and the materials are high quality. The colours adapt well and compliment the bright prints from the other collections in the shop.

What is your favorite item from the FW2011 GIRLS FROM OMSK collection? 

For now it's the BOOTY LOVER, but that may change later! (here’s Noemie modeling the BOOTY LOVER)

And I was excited to find the BATTLE - ok it’s not part of the FW2011 collection, but still good for the chilly-but-not-cold weather we have right now. (here’s me being being tempted by the jacket)

Can you tell us something more? 

I create my own collection that can also be found in WAKE UP.

Since November 2010, I’m also part of a creative project called Cut Up Collectif. I’ve joined up with another fashion designer and a make-up artist and together we are presenting a reflection of our styles in a series of photographs and other activities. Check it out here.

How can we find you? 

Address: 31 Rue Malibran, 1050 Ixelles Belgium
Phone: +32 (0) 2 644 6769

Website / Facebook / Blog
Opening hours: 

Tues-Sat 11:00 - 19:00
Sundays 12:00 - 17:00 (excellent! open on Sundays)

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